The Benefits Of Aggressive Odds Compiling
An Aggressive pricing strategy is essential when building a successful sports book to attract and maintain customers.
Knowledgeable and talented odds compilers that are passionate about their chosen discipline will often have opinions outside of a market followers perspective. This well researched, information and mathematically applied method is the basis of true odds compiling should be encouraged.
Sports market prices that sit above competitors, or above the generally perceived market itself ,will undoubtedly generate interest and will therefore open new accounts and offer additional incentives for registered customers. Smart odds compilers will still have an expected margin and imposed value with these prices, which at many of the leading bookmakers, is an integral part of their end of year profits.
This product differentiation not only is an educated strategy in regards to immediate profits, but is a marketing tool in itself which initiates growth in social and media discussion. Cost Per Acquisition (CPA) of customers is likely to fall below or within expected parameters.
This product advertisement of best prices is a dominant factor in any business to develop new customer and to also have an impact on search engine optimization and customer registrations. Sports media outlets such as the Racing Post will often feature articles based on the best prices submitted by their list of bookmakers.
A company operating a strategy to constantly sit middle market will invariably struggle against an aggressive counterpart with a similar marketing budget and service. Numerous companies have fallen into the trap of attempting to gain market share from leading bookmakers with heavy marketing alone. Those that operate a cogent marketing plan alongside an attractive pricing model will find long term company growth and profitability.